Born John Coleman January 19, 1994 to a Mexican mother and Black father, Swagg Dinero came from one of the most notorious neighborhoods in the south side of Chicago. Only three months older than his younger brother Joseph, better known as OsoArrogant Lil JoJo, the two lived separately, but were inseparable. Growing up without their incarcerated father for the first 15 years of their lives, they often relied on each other to make it through the years. Less than two years later of their father’s release, he lapsed back into the system, once again leaving a gap within their young lives. Swagg began to capitalize on his natural ability to entertain through rap music, and Lil JoJo followed soon after. Originally, the two of them were creating music as solo artists, with the 17-year-old Swagg having his own brand entitled OTOD. In 2012, the two brothers developed a plan to become a duo. Their first major single "Have It All" was published September 3, 2012 and garnered major attention within the underground Chicago rap scene, across the country, and eventually across the globe. Tragically only one day later of the song's release, Lil JoJo was gunned down on the vicious streets of Chicago at only 18 years old.
Losing his brother was detrimental to Swagg, and he began to shift his style from more lyrical rhymes to what became known as Drill Rap. This boosted his fan base globally from North America, Europe, to Africa and more, as well as gaining media coverage from BET, XXL Mag, NY Times, and French Television. He renamed his brand Oso Ent, in honor of his brother's "OsoArrogant" moniker. He developed a merchandise brand originally entitled OsoArrogant Clothing, later shortened to Oso. With losing his brother, Swagg stayed busy in recording studios, releasing countless new tracks, mixtapes and music videos, while traveling to other cities around the country, networking. But he also fell deeper into the Chicago street conflict, which eventually stymied his progress as an artist, netting him multiple weapons charges and eventually a federal case that ended up having him incarcerated for over one year. Upon his release in November 2016, Swagg Dinero has grown spiritually, as an individual, and as an artist. His maturity shows in his work ethic, creativity, and his new positive outlook on life. His Mexican-Black heritage and bilingual ability has allowed him to foster new authentic styles of music, such as Spanish and English (Spanglish) Rap, Spanish Drill, Reggaeton, and other styles of crossover Latin music, without alienating his Hip Hop fans, in a way bridging the gap between Latin music and Hip Hop.
Swagg Dinero is a bona fide entertainer. From his electric on-stage presence, to his unique bilingual skills, his potential as a superstar is limitless.